University of Phoenix Application of Theory to Practice AR and AI Research PaperSchool

University of Phoenix

Question Description

Part 1

Use the ABI Inform database. Find and review the following article:

• Ballantyne, D. (2004). Action research reviewed: A market-oriented approach. European Journal of Marketing, 38(3), 321-337.

Part 2

• Explain the theory and practice of AR and IR and how it generates new knowledge for the system and why this is so important. Include at least 5 different sources, cited properly.
• Explain the philosophy and theory of process consultation (PC) and how PC emphasizes the helping relationship. Include at least 3 different sources, cited properly.
• Explain the philosophy and practice of appreciative inquiry. Discuss why dialogue is such an important aspect of AI. Include at least 3 different sources, cited properly.

To help you, think through the following questions:

• In an action research project, there may be many, many cycles of action research (AR). Why is this so?
• When speaking of action research, what does the term iterative mean in practice?
• How does the iterative nature of AR support the success of a long-term AR project that includes many cycles?
  • The answer to this question is one of the most important things you must know as a practitioner of AR.
• Why is the generation of knowledge such an important aspect of AR?
• What is systems theory?
• How does systems theory apply to AR?
• How does systems theory apply to AI?
• How does systems theory apply to PC?
• Describe and define socio-technical systems theory.
• What is an open system? Provide an example
• What is a closed system? Provide an example.

Deliverable Length:3-5 pages (title & reference page not included)