I’m working on a Marketing exercise and need support.
Case Write-up Instructions:
|STRENGTHS: Strengths are facts about staff, managers, business products or processes that are positive. Examples.§A new promotion increase sales by 20%§The manager has 25 years executive experience||WEAKNESSES: Weaknesses are facts about staff, managers, business products or processes that indicate something needs to be improved. Examples.§The company has never done market research§The company sales have declined by 15% for the past two years|
|OPPORTUNITIES: Opportunities are facts about something positive going on outside of the business (i.e., consumer trends, new technology) from which the company could benefit.§A local manufacturer is looking to partner with a marketing company§The government announces new incentives for companies doing business in Europe||THREATS: Threats are facts about something potentially negative going on outside of the business from which the company might be harmed§A major competitor plans to relocate to the city§The company president reads an article about a new computer virus that destroys the databases of large companies|
Ranking: Rank the key issues based on their short term or long term implication to the business.
1.It is expected that you will seek additional resources outside of the information provided in the case to provide a complete and current response. Your write up in this section should be limited to 2 – 3 pages.
OR (depending on the type of case)sephora.pdfgood_example_from_a