HUST Advantages and Disadvantages of Repositioning QuestionsSchool

Harrisburg University of Science and Technology

Question Description

I’m studying and need help with a Marketing question to help me learn.

Task 1(400 words)

Provide a graduate-level response to each of the following questions:

1. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
2. Write a position statement for yourself to convince your favorite company to hire you.

Task 2 (400 words)

Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?