ECO 309 El Centro College Nigeria Cultural AnalysisCourse
ECO 309 El Centro College Nigeria Cultural AnalysisCourse
ECO 309School
El Centro CollegeDepartment
Question Description
I’m studying and need help with a Marketing question to help me learn.
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I. CULTURAL ANALYSIS
Thedatasuggestedintheculturalanalysisincludeinformation
that helps the marketer make market planning decisions. However,
itsapplicationextendsbeyondproductandmarketanalysisto
being an important source of information for someone interested
inunderstandingbusinesscustomsandotherimportantcultural
features of the country.
The information in this analysis must be more than a collection
offacts.Whoeverisresponsibleforthepreparationofthismate-
rial should attempt to interpret the meaning of cultural information.
That is, how does the information help in understanding the effect
onthemarket?Forexample,thefactthatalmostallthepopula-
tions of Italy and Mexico are Catholic is an interesting statistic but
not nearly as useful as understanding the effect of Catholicism on
values, beliefs, and other aspects of market behavior. Furthermore,
even though both countries are predominantly Catholic, the infl
u-
enceoftheirindividualanduniqueinterpretationandpracticeof
Catholicism can result in important differences in market behaviocultural_analysis.docx