ECO 309 El Centro College Nigeria Cultural AnalysisCourse

ECO 309School

El Centro CollegeDepartment

ECO

Question Description

I’m studying and need help with a Marketing question to help me learn.

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I. CULTURAL ANALYSIS 

Thedatasuggestedintheculturalanalysisincludeinformation

that helps the marketer make market planning decisions. However, 

itsapplicationextendsbeyondproductandmarketanalysisto

being an important source of information for someone interested 

inunderstandingbusinesscustomsandotherimportantcultural

features of the country. 

The information in this analysis must be more than a collection 

offacts.Whoeverisresponsibleforthepreparationofthismate-

rial should attempt to interpret the meaning of cultural information. 

That is, how does the information help in understanding the effect 

onthemarket?Forexample,thefactthatalmostallthepopula-

tions of Italy and Mexico are Catholic is an interesting statistic but 

not nearly as useful as understanding the effect of Catholicism on 

values, beliefs, and other aspects of market behavior. Furthermore, 

even though both countries are predominantly Catholic, the infl

u-

enceoftheirindividualanduniqueinterpretationandpracticeof

Catholicism can result in important differences in market behaviocultural_analysis.docx