I’m trying to study for my Marketing course and I need some help to understand this question.
This week, you will be creating components of your capstone marketing plan assignment. . Using the Under Armour for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
The Marketing Plan: Product Identification and SWOT Analysis paper
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.